We were approached by Gold Coast Surf Company - 35 - to develop a range of t-shirts. These designs are produced in small batch runs on American Apparel t-shirts and sold to local surfers around the GC.
Our brief was to create t-shirt designs that weren't traditionally associated with typical surf style imagery. They were to be a little bit street, a little bit surf and a whole lot of awesome.
We continue to work with 35 gradually developing new designs for t-shirts and are excited to help their brand grow.