Melbourne Indesign 2014 - The Project

Melbourne Indesign 2014 - The Project

Super Tectonics teamed up with Stylecraft for Melbourne Indesign 2014.  As part of 'The Project', Super Tectonics designed a kit of parts to highlight the new furniture by local Australian designers as celebrated under the title 'Local Talent Time'. 

As part of the brief, we designed a series of frames or backdrops that created spaces around each designer's furniture.  Each designer had an allocated space within the showroom, and it was our frames which highlighted each designer, through the frames and also through each of the Designer Panels that gave a brief biography of the designer plus some little known facts about them.  The idea being that whilst we might be familiar with the furniture these wonderful designer's create, Stylecraft and Super Tectonics were really interested in highlighting the Designers themselves, giving the furniture personality and emphasising the Australian Designer spirit.

Along with a modular set of frames and Designer panels, Super Tectonics also included gold mirror discs to reflect the work of each Designer from all angles.  As part of the overall design of the space, we also came up with an installation in the large chair wall within the Stylecraft showroom - with one side showing the Local Talent Time logo we created, and the other side showing a kind of 'Brady Bunch' wall of all the Australian Designers represented by Stylecraft.

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