A Melbourne based community orchestra were looking to create a vibrant new set of flyers to attract more people to their concerts.
Their flyers, DL double sided prints are found around town in cafes where music lovers drink coffee and the flyers needed to be both dynamic, yet subtle enough to ensure that it appealed to all ages.
Our approach was to develop a template that could be applied to all concert flyers for the year. Then each year we will work with Orchestra 21 to develop a new template creating a new look each year.
In addition to the flyers, we also put together their program given to attendees of the concerts on the day.